Volvo CE appoints new head of brand and marketing for Asia and China
Volvo Construction Equipment (Volvo CE) has announced a new Head of Brand, Marketing and Corporate Communication for Region Asia and Region China – a key role in delivering the company’s strategic direction across the construction equipment industry’s largest global market.
Leading brand expert Doris Gong has joined the company, effective from today, to oversee the operational and strategic direction of all communication for the regions, across both traditional and digital channels. She will serve as spokesperson to all media in Asia and China. Given the global importance of these markets, she is well poised to maximize the business potential for the brand, while integrating the company’s purpose to build the world we want to live in through innovations, Volvo CE’s use of resources and its care for people in mind.
Based in Shanghai, China, she will be part of the Brand, Marketing and Communication management team representing Region Asia, China and India. This will be her first role at Volvo Group, which she joins after several successful years of marketing experience at Johnson Controls, Michelin and Lapp.
Tomas Kuta, Head of Region Asia, says: “We are delighted to welcome Doris to Volvo CE. She joins us at a significant time of change – for both us as a business and for all our stakeholders – driven as we all are by a desire to do business more sustainably, digitally and efficiently. Her role is vital in ensuring smooth and effective brand, marketing and communication during our industry’s transformation.”
Changing consumer behaviors, evolving societal and business trends, new technologies and increased governmental regulations are all having an impact on the Asia and China marketplace. Doris’ new appointment will be vital in Volvo CE’s ability to manage these increasingly complex industry shifts and deliver the continued impact our customers and society need from us.